Yellow pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term yellow pages is now also applied to online directories of businesses.
The name and concept of “yellow pages” came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory ran out of white paper and used yellow paper instead. In 1886 Reuben H. Donnelley created the first official Yellow Pages directory, inventing an industry.
Today, the expression yellow pages is used globally, in both English-speaking and non-English speaking countries. Telephone directories using the official internet address “yellowpages.xx” exist in 75 different countries. They are edited by many different phone companies and directory publishers, mostly independent from each other.
According to the Law of the Republic of Azerbaijan “On Trademarks, Service Marks and Appellations of Origin,” “Yellow Pages” is a trademark which have a distinctive feature, so only company Yellow Pages has the right to use the term.
In 2003, Azerbaijan started online Yellow Pages project . In 2000 appeared the opportunity to create a “Yellow Pages” for phones.
In 2005 started to work our new portal yellowpages.az with free CRM system and the possibility of buying a database.